Are Companies Wasting time with their social Media sites?

Seen as companies have tapped into the using social media one is likely to investigate if companies are really achieving their goals through their social media sites.

I personally think that whether or not the company is benefiting from the social media sites, it  solely depend on how effective they used it. Normally companies use automatic posting especially on their Facebook and that to people like me is annoying and I tend to ufollow such posts because there are a mere waste of my time.

 

Source: Google

 

As such, to me it is quite easy for companies that use social media ineffectually to lose not just a lot of money but also following by their interested individuals and consequently losing opportunities to market their services . Without a huge happy following it is quite difficult for a company to achieve its objective online.

However, if wisely utilized, social media usage by companies may yield impressive results. I just read an interesting or rather eye opening article this morning that outlined various mistakes that companies make when using their social media. It also provided recommendations as to how best companies can use their sites to their advantage using little time and money.

In the article the reporter sites British author Heather Townsend, who gave useful information on how companies should use twitter in addressing their target audience. She suggested that instead of addressing all their followers or everyone who appears on their timeline, it is rather better and time saving to put all the important individuals and companies on twitter lists then tweet only to them. This is not what seems to be followed by most companies.

Nevertheless there are some social media sites like Linkedin that are useful in meeting the company’s objective as they provide valuable information about a particular company. I am of the view that Linkedin is one of the best and most effective social media sites that companies use.